Aston Martin

Embodying an icon.

Luxury British car brand Aston Martin sought a digital experience that epitomised their iconic status for the DB11 car launch.

Our work on this project won the WPP Collaboration Award.

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The concept

Shape. Space. Sound.

Our approach was to design a website that would heighten the three senses that get people most excited about cars: sight, touch and hearing. In other words: how the car looks, how it feels on the inside, and how it sounds.

Within each section of the website – shape, space and sound – we showcased premium and evocative imagery that embodies the experience of driving an Aston Martin.

Next Project

Holiday Inn

View the case study