Luxury British car brand Aston Martin sought a digital experience that epitomised their iconic status for the DB11 car launch.
Our work on this project won the WPP Collaboration Award.View the live site »
Our approach was to design a website that would heighten the three senses that get people most excited about cars: sight, touch and hearing. In other words: how the car looks, how it feels on the inside, and how it sounds.
Within each section of the website – shape, space and sound – we showcased premium and evocative imagery that embodies the experience of driving an Aston Martin.